The Perfect Brand Opens Many Doors

I often see businesses that are ashamed of their brands. They may have spent thousands on brand development or design. They may still be using some picture the owner once drew. They may have scoured for a new fresh web address, but all the .com names were gone. The result of bad branding is alienation. The intended audience (presumably the client) does not share an emotional bond with the colors, the messages, or the products. Can a brand really communicate so eloquently? Yes! Here is an example: A boutique travel holiday experience for women traveling to Europe? Why, Lili de Luxe of course! So successful, that the brand can now be adapted to a number of other profitable business models. So successful that partners and employees LOVE the brand. Wow! That's powerful.

Architecture With A Human Face

The starting point for Distefano Architecture was to launch a website that would signal their presence in Canada's Okanagan Valley. The challenge was to create a web presence that would accommodate a number of design and business factors. For example, a balance was created between the minimalism of preferred architectural design and a people friendly store front. The site was also developed to be easy to maintain, SEO and CPC friendly, with the ability to grow in the future. This project involved multiple planning stages from a strategic brief and creative brief to design and development to SEO and CPC management. The results speak for themselves. distefanoarchitecture.com is now a site that cannot be ignored and new clients have contacted DiStefano Architecture to begin new projects.

The Experience Becomes the Brand

Managing the customer experience from start to finish is a level of quality that few companies reach. Yet, it is one of the easiest things to do. With the Denture Esthetics Clinic, part of the challenge was to start building a brand to relate and remember. This is achieved by increasing the physical aspects of the client's journey though the company in the advertising. For example, including pictures of the office interior prepares customers for their experience. Increasing the number of photos of the denturist was also key to build comfort and recognition as early in the engagement process as possible. Finally, a new domain name was selected that would be very easy to remember and use across different advertising and marketing channels.

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Widgets and Aps = $$$

Smile Gallery Pro is a great example of setting up a micro business around a market segment profile that can generate cash for years. It is a Web application that allows health care professionals to create stunning "before and after" photo galleries to show their patients. Once the opportunity was identified, an application was developed by a small team using an agile approach to manage the project. Then, a focus group was established and a "go-to-market" plan was generated. The results speak for themselves. Cash flow positive within months. ROI achieved shortly after. Cash cow after that. Often, our customers are sitting on this very type of opportunity, but do not have the time or the innovative team to follow through on successful management. Finally, never forget the power of integrating your software and processes into the daily lives of your users and clients. That dependence is golden.

The Medium is the Message

Just a quick question for you. What will register more in the minds of people driving by a bus bench advertisement? Contact information with a picture? Feels very real estate agent, no? What about understanding the bench for what it is: a target of graffiti day in and day out. Turning heads will get you noticed, triple the results from your media buy, and get people talking next time they visit. Now that's creative that understands the medium.

Let Them Eat Cake

At the very highest level, the Experience Agency helps companies understand and develop their commercial strategy. For example, Guitteny Menuisery needed help to build on their current expertise in order to extend lines of business that have better margins and more predictable demand. By working directly with the managing partners, we were able to help them double revenue and triple profit margins. Not bad for a bit of consulting. I guess you could say we know where to hit the nail. Did we mention we are doing this in another language in another part of the world? Oh! One more thing. The new Website is set to dominate the search engines.

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Free "New Customers Now" Consultation

Get one hour of our time to discuss marketing and customer experience success at no cost. If fact, please let us buy you coffee! Our passion is to manage marketing to great success and to build a customer experience that is legendary. Our other passion? Helping all our clients succeed. Contact us today to schedule your consult. The future awaits.

Get a FREE kitten with any Marketing Management Package!

Just another example of practicing what we preach. Promotions keep your clients and your community interested in your product and services. It's called the cost of sale and it is a marketing investment. Like any promotion, this one is ending soon so you best call us now and get your fun freebie! Outraged? Then you have passed the kitten test to see how many people read this far. Ask us about the real freebie!